Content Marketing
We understand that good content really makes a difference. Through the use of content marketing, we ensure that your message doesn't just pass by your customers, but lands in the right place. Every click, every scroll, every step: your story is central.
Content marketing is about more than just text. Think of videos, images, podcasts, and so much more. It's your key to the heart of your potential customer. Good content informs, inspires, and connects your audience with your brand, at every stage of the customer journey. Moreover, it positions you as an authority in your field, making you recognized as a thought leader.
What does content marketing deliver?
A well-thought-out use of content marketing yields more benefits than you might think:
- A Boost in Brand Recognition
- Strong Relationships with New (and Existing) Customers
- Higher Conversion Rates Through Targeted Content
- Honest Feedback on What You Offer
- A Solid Reputation as an Expert in Your Field
- Improved SEO and Greater Online Visibility
- Authority and Trust Building with Your Audience
- Deeper Customer Engagement
- Cost Savings on Marketing Budgets
- Support for Other Marketing Strategies
What is your perfect content mix?
The best content marketing recipe is not just based on content types or channels, but also on the people for whom you are creating it. We start by defining your target audience through detailed customer profiles and your personas. With these personas in mind, we delve into the customer journey. For every stage and each persona, we determine which content is most relevant and effective. Together, we set goals, choose themes, and determine the best channels for your unique story.
What does our approach look like?
We work in 4 steps, starting with a strategic plan in phase 1. From the knowledge we have gained together and the concepts we have developed during that first phase, we work on the development and elaboration of design and content in phase 2. We work closely with our clients in this. Phase 3 consists of automating as many processes as possible. It's also important to make things measurable. This way, we can see the results we achieve and can optimize and develop further in a 'growth hacking' way. Phase 4 is the phase where we 'hit the road.' Everything is ready, so now we can actually execute the content plan.
Looking for content that really works? At Novaware, we're happy to help you further. With a mix of strategy, creativity, and knowledge, we ensure that your message strikes the right chord. Whether you're starting with content marketing or want to refine your current approach, we're here for you.
